This retail campaign was for the chain of Dorothy House shops - the objective was to improve the quality of the donations, whilst still sounding grateful.
"You've done a fantastic job on this piece; thanks for your thoughtful work! You’ve taken a very tricky brief and turned it into a campaign that’s bright, catchy, captures the sentiment and is entirely on brand! The balance of gratitude and the gravity of the problem are really well positioned.
We are proud to run this campaign in shops and online."
We are proud to run this campaign in shops and online."
Hollie Gale, Head of Marketing, Dorothy House